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opening hours

10:30 – 19:30 Mon – Sun and Public Holidays


Founded in Rome in 1945, Brioni is a menswear luxury House. In addition to its state-of-the-art Bespoke service, Brioni offers unparalleled, made in Italy, ready-to-wear, leather goods, shoes and accessories, both for formalwear and leisurewear. Products are meticulously handmade  by  expert  artisans and most of the production is made at Brioni’s ateliers in Penne, opened in 1959 in a small town in the Abruzzo region.

Part of the Kering group, the House’s identity lies in its unique mix of sartorial savoir-faire, exceptional materials and effortless modern elegance.  The Roman and the Italian refined aesthetic are epitomized  by  the  notion  of  simplicity  as  the  ultimate  sophistication.

With innovation at its core, Brioni was in 1952 the first men’s luxury House to stage a fashion show  and  to  introduce  vibrant  colours  and  new  fabrics,  pushing  the  boundaries  and  interpretations  of  traditional  menswear.  Over  the  years,  Brioni  strengthened its global reputation, notably through its association with Hollywood actors and the red carpet.

Hand-made and timeless, Brioni products are designed, crafted and cared for in the spirit of ‘slow luxury’, a value that is instilled in the people and communities behind the House.

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