More than 150 years, SHISEIDO continues to define the concept of beauty and spread its knowledge and power across the world. SHISEIDO focuses on combining technology advancements with exquisite aesthetic elements, to create the most satisfying experiences of skincare and makeup – infused with the power to connect with your inner beauty force and bring it to the surface. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future, to discover and share their own beauty.