Beneath every woman’s skin are dormant powers that hold the potential for maximizing her beauty. SHISEIDO focuses on awakening these natural powers and enhancing them, to evolve your beauty in a way that is uniquely your own. Our state-of-the-art technology is developed through research on the skin, the body and the mind, to advance what we call human science. We combine these advancements with exquisite aesthetic elements, to create the most satisfying experiences of skincare, makeup and fragrance – infused with the power to connect with your inner beauty force and bring it to the surface.