The design of Dior beauty boutique at Hong Kong ifc mall is inspired by the House of Dior’s history, its couture universe and its exquisite savoir-faire. Since its first Paris boutique opened in 1946, Dior has been the epitome of an incomparable couture dream, one stitched by hand. This luxurious world has inspired the new identity of its Fragrance and Beauty boutiques. A New Look whose spirit is inspired by the soul and codes of the House of Dior’s legendary birthplace: 30 avenue Montaigne in Paris. An expression of the excellence of Dior expertise, this sleek, warm, luminous design highlights the world of fragrances and beauty. Like allegorical mirrors of the Dior couture essence, it reflects the facets of a Dior dream enhanced by natural and sustainable materials that appeal to the senses. In this luxurious ambiance bedecked with textured walls, the nobility of marble combines with the delicacy of refined fabrics, the elegance of lacquer flirts with the purity of gilded metal.