The first Italian clothing company, Max Mara was established in 1951, a forerunner of ready-to-wear of the day. The brand has embraced “the passion and the tradition in a conscious evolution” as its core philosophy. Known for precise, clean and decisive lines in its tailoring, Max Mara’s collections offer sophisticated garments with a couture personality. Building its foundations on the highest quality materials, in-depth research into wearability, and creative studies on cuts with attention to the smallest details, Max Mara’s iconic camel coat remains a milestone in contemporary fashion.