How do you define your company mission?

We focus on using the latest technology to enhance the story-telling experience and to help retailers or other services engage strongly in today's markets. Where retail is suffering – digitising physical spaces – we help companies get ahead. We've also created Awethentic Zoo: as [actual] zoos are going out of fashion and are essentially animal cruelty, we're trying to disrupt this. So Awethentic Zoo is the world's first AR-/VR- and avatar-enabled travelling exhibition on wildlife.

What are your go-to ways to wind down after a whirlwind week in high-tech AV production?

Exercise is essential: I love running and tennis, but kickboxing is my best way to get rid of pent-up frustration. I've been doing it for three years and it's a fantastic workout regime – and it's always nice to think that you can throw a punch in defence if you have to. I'm an avid sailor, so I'm out on the high seas in Hong Kong most weekends. As an antidote to the modern world, I get rid of my phone as soon as I can, and try to meditate whenever possible. 

What are your top men's clothing and accessories brands?

I've always been a fan of [Ermenegildo] Zegna; their suits fit me so well, are so comfortable and I can wear them for a long time. I'm not really an accessorising man – I accessorise with gadgets [laughs]. I try to minimise my look: a white shirt and jeans is what you'll see me in every day, and sometimes suits. 

A lot of people say go organic but I believe in science. Fragrance or scent doesn't worry me that much. I think it's about how effective it is and if it has proven results.

So what gadgets, besides smartphones, are you never without? 

My Apple Watch: it's essentially a fitness tracker for me. It keeps me up to date on how active I've been and how long I've been sitting down. I turn off all other notifications – I don't think we need to see emails on our phone. I always have a camera in my backpack – like a Sony A7R – or a small 'point-and-shoot'.

Name your must-take travel gear.

I go for robust and comfortable clothing – natural organic materials over synthetics where possible – so, for example: merino or yak wool for cold–weather activities. I wear a Panama hat when the weather is good and Ray-Ban Aviator shades. For baggage, I like Tumi for business travel.

Do you have any grooming tips for the Hong Kong gent?

I tend to go natural and minimal-maintenance, but I do think it's important to use a simple moisturiser – coconut oil is good – and wear SPF whenever possible. And if you want to keep your hair, don't have hot showers, only cold ones.