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TAG Heuer is a Swiss Avant-Garde watchmaker since 1860. With avant-garde as its culture and philosophy, the brand’s unique heritage is built on pushing boundaries and breaking rules: harnessing mental fortitude to overcome technology restraints and create daring luxury watches with real racing spirit and a performance touch. The brand has marked the history of watchmaking, especially in the field of chronographs with an unparalleled mechanical accuracy. Our slogan #DontCrackUnderPressure is far more than a command – it is a mindset.