American Vintage was founded in 2005 by French entrepreneur Michael Azoulay. Noticing a lack of high quality T-shirt brands in Europe, he launched American Vintage to provide luxe and fashionable basics for the style-conscious. Virtually overnight the brand transformed the simple T-shirt from a wardrobe essential into a fashion must-have. Bringing an air of Parisian chic to Hong Kong, the store houses the brand’s extensive collection of luxe basics including tees, pants, jackets, blouses, undergarments and accessories, for both men and women. Best-sellers include the MAS tees made from comfortable yet delicate Supima cotton. Men collection is exclusively available at ifc mall.