In 1991, Lev Glazman and Alina Roytbery set out to create the perfect artisanal soap. The launch of the now iconic Oval Soap Collection sparked their passion for developing products that are as indulgent as they are effective and has lead to their mission of transforming everyday routines into sensorial journey. They went on to pioneer the use of natural ingredients like sugar, soy, and rice in modern day beauty treatments and continue to launch groundbreaking innovations.
Today Fresh is sold around the word and carries a full line of lifestyle products spanning, skincare, bodycare, fragrance, makeup, haircare, and home. In 2000, Fresh partnered with luxury leader LVMH, gaining invaluable access to decades of experience and expertise in the prestige market, as well as unsurpassed research and development tools and technological advancements.