With the French designer’s strong passion to arts and creations, agnès b. establishes its distinctive
and unique brand style that eventually proliferates into a reputable international empire. She set up
her own brand in 1973 and opens the first FEMME (women’s wear) store in les Halles, Paris two years later.
Agnès b. then created the HOMME (men’s wear) and ENFANT (kid’s wear) in 1981. In 1995, the first FEMME
shop opened in Hong Kong. Afterwards, she created various lifestyle concept stores. Until now, there
are over 200 shops in the world.Agnès b. LA LOGGIA is the first-ever Agnès b. flagship store in the world.
Occupying a total area of more than 15,000 sq ft., this becomes the one stop shop for Agnès b. which
houses FEMME, HOMME, SPORT b., VOYAGE, BIJOUX, fleuriste (florist), la Maison sur l’eau (travel concept
store), le pain grillé (restaurant) and DÈLICES (chocolate boutique) in one single location. agnès b.
use “LOGGIA”, the name of her summer house in Southern France to personalize this flagship store. The
9 individual collections are displayed by utilizing the layout of a French courtyard, giving a discovery
experience when customers wander around building blocks alongside with the courtyard.